If you open a lifestyle magazine or Instagram, you’ll be flooded with tips for “self care” – and more than ever people are looking for that relaxing space in their own homes to pamper and take care of themselves. This often translates into refreshed primary bathroom space. We’re seeing an increased demand for larger showers, in some instances in addition to a luxurious freestanding tub that becomes the focal point of the primary bath.

Many homeowners are looking for a light and bright space where they can take extra time they have to decompress. We’re also finding that the primary bath is where homeowners are feeling a bit more comfortable taking some design risk and are looking for a unique feature, whether it’s the design of the tile or the finish of their plumbing fixtures. A few other design trends include:

  • A shift back to brass and gold finishes but presented in new forms with a modern touch
  • As much counter space and storage as possible
  • Double vanities for the primary bath are a must
  • Large showers with multiple shower heads or a hand shower/rain feature

In general, the pandemic has made homeowners want to elevate their quality of life, so whether they are renovating or buying, people are focusing on their primary baths in a way they haven’t historically.